“Words do two major things: They provide food for the mind and create light for understanding and awareness.”
- Jim Rohn

The unconscious mind is very logical and will focus on the keywords of what you hear, see, speak and write, it won’t recognise the difference between positive and negative, this is why we must always focus on what we want.

‘I mustn’t forget’ and “I must remember’ say exactly the same thing to the conscious mind, but the unconscious will not register must or mustn’t, the keywords are forget and remember, which do you think will best help you post a letter?

Think about what it is you want and make sure your keywords reflect it.


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